About us
A partner of trust since 1970
About the foundation
Trust, integrity, credibility and mutual respect, together with hard work, have been our measure of success since the beginning. In the early 1960s, Hajj Mohammed Abdo Dadiah, co-founder of Dadiah General Trading, started trading as a wholesaler in Yemen despite the difficult conditions of that time.
With God's help his business grew until Dadiah General Trading was established in 1970, headquartered in Dhamar, to import, sell, market and distribute food and consumer products. Today the company also serves the baby and pharmaceutical sectors through Dadiah Pharma.
Our goals
Lead the business to be one of the best organisations in the region, in quality and in scale.
Cooperate with the best suppliers and manufacturers worldwide to bring their products to their full potential in the market.
Work with our customers and consumers, locally and internationally, to grow every product.
Provide high-quality products and services with the best technology, competitive prices and a unique touch of quality.
Our mission
Customers and consumers come first
We engage with our customers and end consumers, understand their needs, and provide the best quality products with continuous development to meet market demand at home and abroad — while caring for a green and healthy environment across each product's life cycle.
Our vision
Quality first, satisfaction always
Quality is built into every product from the start, beginning with the best raw materials at competitive prices, through direct work with our suppliers and manufacturers around the world — so every customer is fully satisfied with service, quality and price.